In another foretaste of potential future ‘carbon allowance’ limits, a major bank in Australia has introduced a new feature that links purchases to a customer’s carbon footprint and warns them when they are going over the average.
Australia’s Commonwealth Bank (CBA) has partnered with Cogo, a “carbon management solutions” company, to launch the new feature, which is part of CBA’s online banking platform.
The bank gives the customer the option to “pay a fee” to offset their carbon footprint, with the average listed as 1,280 kilograms, a long way from the ‘sustainable’ figure of 200 kilograms.
A person’s carbon footprint is calculated and then an ‘equivalent’ metric is show to make the customer feel guilty about it, such as “8 trees being cut”.
“By combining our rich customer data and CoGo’s industry-leading capability in measuring carbon outputs, we will be able to provide greater transparency for customers so that they can take actionable steps to reduce their environmental footprint,” CommBank Group executive Angus Sullivan said in a statement.
The bank has promised to refine the calculation down to showing how much CO2 individual purchases are responsible for.