Alibaba Group president J. Michael Evans bragged that the multi-billion-dollar company was creating a carbon footprint tracker to monitor people’s consumption around the world.
“We’re developing, through technology, an ability for consumers to measure their own carbon footprint,” Alibaba’s president told the World Economic Forum (WEF).
“What does that mean? That’s where are they travelling, how are they travelling, what are they eating, what are they consuming on the platform. So, individual carbon footprint tracker. Stay tuned. We don’t have it operational yet, but this is something that we’re working on.”
While Evans spoke in broad strokes, an article from Alizila, which covers Alibaba corporate news, gets into more specifics about the carbon footprint tracker.
“Alibaba Cloud launched the Energy Expert platform in February this year, allowing people to track their carbon footprint and receive credits worth money when making low-carbon choices,” Alizila writes.
“Expect to earn 200 carbon credits when you lick your plate clean, and 554 credits if you take the subway, according to the measurement system devised by Guangzhou-based certification body CEPREI, in partnership with Alibaba Cloud.”
They continue, saying the “trick is” to develop models that can monitor and translate individual activities into carbon credits and use the models to promote low-carbon lifestyles and communities.