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‘Starburst’ pushing biometric ID to access its candy

Starburst wants you to put your needs above anything else with a biometric safe that keeps your candied treasures literally under lock and key.

The brand is encouraging a little selfish tendency by selling the first-ever unshareable bag of Starburst. The All Pink ‘Un-Share’ Pack removes the traditional plastic packaging and swaps it out for a strongbox that can only be opened with the holder’s fingerprint.

Image via Starburst / PR Newswire

Access to the candy vault, created by MyCube Safe, can only be unlocked on Starburst’s website, where you will, ironically, share what you love most about the snack.

According to parent company Mars, the candy is taking a “me-first” approach to its practices by encouraging Starburst fans to look inward and do what makes them happy. Maybe, just maybe, hiding sweets from our eagle-eyed family members or housemates may just be the self-care we all need. Read Full Article >

Article: Starburst is pushing biometric ID to access its candy 

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