Cloud is now an imperative and not a matter of choice anymore, this message has clearly reached to all organizations who were not inclined to a cloud-first strategy.
The COVID-19 pandemic has overturned everything on an unprecedented scale. However, the pandemic has proved to be a blessing in disguise for the Cloud Computing industry. Centrify, provider of Identity-Centric Privileged Access Management (PAM) solutions, released new research that found nearly half of IT decision makers’ companies had to accelerate their cloud migration plans and IT modernization overall during the COVID-19 pandemic.
The most agile organizations are meeting today’s challenges by ramping up their use of the cloud. With companies revisiting their strategies to emerge stronger in the post-COVID world, they must find the right spots in their organizations where cloud services can increase resilience and agility. A significant benefit of using cloud is that it gives you tremendous flexibility. It can reduce cost by eliminating or reducing on-premise servers, and lets businesses scale data storage and computing power on demand.
For example, if we are doing a lot of contact center work, we can record the calls, convert them to text, use AI and ML to identify client sentiments, do quality checks, respond to calls using a conversational bot, and thereby, reduce the need for human agents and enhance the customer experience. All of this can happen in the cloud. That said, cloud is not always the cheapest option, but it has a lot of other advantages.
One of the biggest advantages of cloud is that it ensures business continuity even in unforeseen circumstances. Cloud platforms can help deploy new digital customer experiences in short span and can support analytics that would be way affordable than traditional technology platforms.
In the early 2020, when governments across the globe implemented lockdown to contain the virus, organizations had to migrate to the remote working environment from the usual brick and mortar set-up to ensure business continuity. This rapid shift has resulted in massive demand of the cloud-based services. In a very short span, video conferencing apps have shown triple digit increase in business as compared to last year. All such organizations who have been using cloud were better prepared for the remote working shift compared to others.